Can you imagine? A few years back, people were advised to run away from social media platforms. But now, times have changed. More and more people have started using platforms like Instagram to accomplish their goals. Instagram, as we all know, is a visual platform. Users can watch, post, and share media files on this platform. In fact, you can also download content from Instagram by using a free online tool.
Since there are no restrictions or limitations on Instagram, users have started leveraging this opportunity. But how? For example, people have begun establishing their brand’s presence, showcasing new art forms, exhibiting talent, etc. So, Instagram is an effective tool for starting and expanding a brand. In fact, brands of all niches and sizes are on this platform. Suppose you are one among them who is waiting to start your journey on Instagram. Now is the time to post videos on Instagram, and use the Boostability tools to get better results. In this article, we have gathered a few advantages of using Instagram for your brand development.
Advantages of Using Instagram for Brand Development
Instagram is no longer a platform for posting vacation photos. Instead, it has become a place where you can start a business. Not only that, you can attain a lot of other benefits too. If you want to know more about them, then read the article thoroughly. We have mentioned certain advantages that you can attain as a brand owner.
1. Instagram Has Users From All Over the World
Instagram is known for its diversified user categories. That is, it has users of all ages, gender, and geographical locations. With these many users, it is easy for brands to find people, convert them into potential customers, and interact with them constantly. Not only that, Instagram is a visual platform. So with your content, you can also retain your existing customers and find new ones. Isn’t this an excellent start for brands that wish to grow and develop?
2. Increase Your Customer Engagement
Customers play a vital role in a brand’s development and growth. Indeed most brands establish their presence on Instagram to find new customers. Making it easy for brands, Instagram provides these fantastic options. For example, Instagram Stories! Using this feature, a brand can do a lot of things. We have gathered a few ideas that brands can achieve by using Instagram stories.
- Make an announcement about your brand’s product or service.
- Interact with your customers by adding stickers like quizzes, Q&A, emoji sliders, etc.
- Ask for suggestions or get feedback from customers.
- Priorly inform about your Instagram Live.
Hence, brands can easily connect with their followers by using Instagram stories. Through this, you can enhance your brand’s recognition, value, etc.
3. Drive Traffic to your Website
Instagram allows its users to redirect traffic from Instagram to the required sites. If you are wondering how? Here it is. Brands can add their links to Instagram. The links can be a website, affiliate marketing, or even a blog link. You can add it in the bio space or embed it in the Instagram stories. A bio is a small space that will be displayed below your username. After adding these links, you just have to inform your viewers about the link. Then, if it interests them, they will use those links. But the added link must have a good landing page. Also, you can use a URL slug generator to generate the needed slugs without trouble. If you don’t keep an eye on this, the chances of you losing a potential conversion or traffic is higher.
4. Share It In Other Social Profiles
Your Instagram content can be cross-promoted to other social profiles too. For example, you can opt to download the required video or share a direct link on other profiles using online tools. By doing this, you will be able to showcase your brand’s content in various formats. The cross-promotion may lead to increasing customers on all social media profiles.
To Conclude
Instagram is a top media platform for brands to build their foundation. However, the advantages mentioned above are just the trailer. There are a lot more than those. For example, a brand can collaborate with influencers, boost sales, increase brand value, enhance brand awareness, build communities, and do many other things. So using Instagram for your brand can be the wisest choice that you can make.